Digital Marketing

Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

The move aims to give advertisers more ways to connect their full-funnel Snapchat campaigns with lower-funnel sales on retail media networks.

Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.

The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.