Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.
Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.
Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.
