Digital Marketing

The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.

The “Bratsgiving” sweepstakes at United Natural Foods’ chain is part of Johnsonville's annual summer campaign.

Recent retail news includes Walmart's latest excursion into the metaverse, and retailers readying themselves for a jumpstart on holiday sales.

The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.

Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9.

Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.

In Europe, retail media networks haven’t grown in spite of General Data Protection Regulation, but because of it.

The new mobile interface and navigation system, which will roll out in October, is the first phase of an enterprise-wide digital transformation for Family Dollar and Dollar Tree.

The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.