Digital Marketing

Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.

The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.

Hy-Vee RedMedia enables brand partners to reach specific customers and create omnichannel marketing strategies through its digital platforms, in-store advertising and brand-safe sites.

The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

P2PI chats with Uber and Criteo about the promise of retail media, fragmentation in the space and looking beyond short-term sales.

Recent retail news includes Walmart's latest Roblox offering, and Amazon spinning art into commerce.

The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.