Digital Marketing

Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.

The sister-owned oral-care brand leveraged Amazon Ads tools to scale awareness, conversion and loyalty.

Chicory's latest expansion aligns with growing consumer interest in healthy living, home cooking and meal planning.

LiveRamp’s clean room capabilities give RMNs greater visibility into off-site campaign results.

Clinch will become the first third-party ad-serving solution to deliver ads to Amazon Ads’ “Custom Audiences” through a server-to-server integration.

BACi’s "good, better, best" framework provides a roadmap for brands and retailers to optimize product content and boost online sales. See infographic.

The iconic Pillsbury Doughboy is celebrating his 60th birthday by doing something never done before: bringing fans into his home through an augmented reality (AR) experience.

The game and puzzle maker is working with Syndigo to optimize content for generative AI platforms like ChatGPT.

Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.