Digital Marketing

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.

In this on-demand video, Vizit, the Path to Purchase Institute, and Boiron's Sha Atakhanov explore the power of product page imagery and how AI can enhance its impact.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.