The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disneyโs media platforms.
Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.
Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.