University of Virginia Professor Luca Cian leads this research-backed Learning Lab session promising a strategic framework that helps navigate AI acceptance and trust in consumer goods and retail.
Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.
The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.
