Customer Marketing

SheSpeaks and content creators discuss driving retail awareness, engagement and sales.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

The manufacturer has brought in new partners, built a next-gen content studio, and increased its use of influencers.

This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty.

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

The monthlong initiative will feature in-store activations and mini-festivals in four U.S. markets.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

The platform launch follows last year's brand refresh.