Customer Marketing

The platform launch follows last year's brand refresh.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.

Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.

We're keeping the nomination window for our fifth annual awards program open through Friday, Aug. 7.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.