Cross-Merchandising

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.

Shoppers can earn points on partner promotions.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

See inside the mass merchant's seasonal section and how it's merchandising and decorating across departments.