Cross-Merchandising

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.

In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.