Cross-Merchandising

The shop-in-shops focus on Ontario wineries and include limited edition options.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Displays should command attention, tell a story and create a solution, writes Great Northern Instore’s Dan Sabanosh.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

In this webinar, we look at how, by mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.