Cross-Merchandising

Client: Kraft Foods
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: adidas
Producer: Medallion Associates
Category: Wood Fixture
Intended Length of Use: 2-3 years
Production Run: 200
Unit Cost Range: More than $250
COMMENTS: The goal was to design a display that would cross merchandise various soccer products such as balls, shin guards and footwear, yet be flexible enough for seasonal updates. A variety of materials were used in addition to the oak laminate structure, including powder-coated steel with a brushed-aluminum look.

Product: Classic Accessories Elegant Breeze floor registers
Number of displays: 500
P-O-P company: Creative Energy Inc. (design), Johnson City, Tenn.; Cooper Container Corp. (manufacture), Maynardville, Tenn.
Distribution: Floor covering stores, home centers, and kitchen and bath showrooms
Introduction: June 1995
Duration: Semipermanent
Construction: Corrugated