Cross-Merchandising

Product: Coastal Wine
Number of displays: 2,000
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Supermarkets and independent grocery stores
Introduction: April 1997
Duration: Permanent
Construction: White vinyl laminated MDF sides, pine shelving and trim, two-piece lauan plywood back
A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.

Client: Warner-Lambert
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Plastics - Health & Beauty Aids/OTC Remedies
Intended Length of Use: 1-2 years
Production Run: 5,000
Unit Cost Range: $100-$250

Frito-Lay's New Display Strategy Targets Store Perimeters

Product: Comic books
Number of displays: 500
P-O-P company: AG Industries, Cleveland
Distribution: Mass merchants, specialty stores
Introduction: March 1996
Duration: Permanent
Construction: Laminated particleboard (front panels), painted hardboard (back panels), powder-coated tubing and wire, paper,PVC and vacuum-formed plastic (headers)