Cross-Merchandising

Pepsi Express Lane Merchandiser II
Masterack

Coca-Cola Fast Lane System
Mead Merchandising

Client: The Gillette Co.
Producer: Advertising Display Co.
Category: Injection-molded Plastics: Floorstand
Comments: The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Product: International Friendship Center, featuring greeting cards, stationery, mugs, gift wrap and stickers
Number of displays: 10,000
P-O-P company: TCA Corp., Portland, Ore.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: June 1992
Duration: Promotional
Construction: Corrugated cardboard
A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.

Client: Planters Division, Nabisco Foods Group
Producer: Trans World Marketing Corp.
The cooler display holds 144 packages above chilled drinks, and is spurring impulse sales.