Cross-Merchandising

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Products: Monster Cable audio interconnect and speaker cable kits
P-O-P company: G&R Plastic Products, Rancho Cordova, Calif.
Distribution: Audio/visual specialty stores
Introduction: September 1993
Duration: Permanent
Construction: Clear acrylic
Monster Cable products are being cross merchandised with their respective components, reminding consumers of their cable/interconnect needs.