Cross-Merchandising

Products: Monster Cable audio interconnect and speaker cable kits
P-O-P company: G&R Plastic Products, Rancho Cordova, Calif.
Distribution: Audio/visual specialty stores
Introduction: September 1993
Duration: Permanent
Construction: Clear acrylic
Monster Cable products are being cross merchandised with their respective components, reminding consumers of their cable/interconnect needs.

Client: BMW Canada Inc.
Producer: CDA Industries South Inc.
Category: Wood: Floorstand
Comments: Requiring creative carpentry, a curved fascia and base were used to replicate the look of BMW's rounded logo. The secure, locking display houses a variety of accessories in a number of sizes.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Client: Warner Lambert Co.
Products: Confections and magazines
P-O-P company: Melrose Displays Inc., Passaic, N.J.
Introduction: April 1992
Construction: Steel tubing, wire, wood and a baked-epoxy powder coat.
Comments: The globe display is featured at checkouts and measures 59 inches high by 59 inches long by 20 inches deep.

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.