Cross-Merchandising

New report shares marketing strategies and trends to consider to attract cost-conscious consumers in the CPG foods and confectionery industry.

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

The brand is promoting the launch of its first limited-edition condensed canned soup flavor with a sweepstakes and in-store displays ahead of National Grilled Cheese Day.

Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.

An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.

Disney continued its 100th anniversary celebration by giving the mass merchant an exclusive, limited-edition Disney100 Retro Reimagined collection.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."

Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.