Cross-Merchandising

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

​​​​​​​New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.

On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Focusing on rural communities, the retailers are expanding the pilot program from 15 Lowe's stores to nearly 300 locations by year-end.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.