Cross-Merchandising

An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.

Disney continued its 100th anniversary celebration by giving the mass merchant an exclusive, limited-edition Disney100 Retro Reimagined collection.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."

Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.

Cabinet Health launched updated versions of its glass pill bottles and refill pouches exclusively at Target.

Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.

New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.