Coupons/ Rebates/ Pricing

The sweepstakes at Canadian retailer Sobeys and its Safeway banner awards points for the Scene+ loyalty program.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

Canadian grocer offers shoppers monthly deals on select items.

Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.