J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11.
Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.
The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.
