Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores.
In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.
Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes.
Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores.
Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.
Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.
