Coupons/ Rebates/ Pricing

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

Canadian grocer offers shoppers monthly deals on select items.

Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.

Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.

Here’s how marketing campaigns achieve multiple goals across functions, writes Blue Chip's Dan Eisenberg.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.

Canadian grocer's Fresh Promise policy replaces (and offers a refund for) unsatisfactory fresh produce.

The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day.

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.