Coupons/ Rebates/ Pricing

Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.

When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.