Albertsons Cos.β banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.
Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.
DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.