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Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

Strategic spending and regional divides shape seasonal shopping outlook.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending.