What Shopper Marketers Need to Know About Back-to-School 2025 Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. How Walgreens Celebrated National Nail Polish Day Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31. What to Expect This Holiday Season: Shopper Trends & Key Marketing Takeaways Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. Circle K Rolls Out Nationwide Alcohol Cash-Back Program While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app. Kroger Adds In-Store Flyers to Simplify Access to Digital Deals The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move. Petco Uses Summer Deal to Reinforce In-Store Experience Strategy The "Dog Days of Summer" promotion is part of the retailer’s push to create immersive, pet-first experiences. Fourth of July Shopper Trends More than half of shoppers surveyed say food and beverages are a must-have for the patriotic holiday, according to data from Breaktime Media. Amazon Canada Gets Head Start on Prime Day With Deals, Sweepstakes Savings include Amazon products and Canadian brands. Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. Krazy Coupon Lady + Unilever’s Integrated Approach to Promotional Success KCL and Unilever share insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers. First Previous 3 4 5 6 7 Next Last
