Consumer Analytics

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Learn how the retailer is ramping up personalization in stores and online.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.