Consumer Analytics

The club retailer will gain access to the commerce intelligence system in 2027.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Direct consumer research reveals GLP-1 users aren’t skipping treats, but are reshaping how, when and what they snack on.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.