Consumer Analytics

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

SmartMeals provides personalized meal inspiration and an easier way to shop.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Here’s how Caper Carts provide continuous learning for retailers and shoppers.

Find out how the retailer will use Moloco's deep learning technology to set the digital endcap.

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.

A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.