Commerce

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

The monthlong initiative will feature in-store activations and mini-festivals in four U.S. markets.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Prime Air customers can choose from millions of items, including everyday essentials like groceries and medication, for delivery in fast as 30 minutes.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.