Commerce

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.

The grocers' leaders explain why the deal is a strategic fit.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

The Path to Purchase Institute's latest "In Brief: Football & Super Bowl" research report looks at the strategies CPG manufacturers and retailers employ to leverage sports sponsorships at retail.

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

Amazon Now uses a network of smaller locations designed for efficient order fulfillment.

Why brands and marketers are falling short and where the opportunity lies.