Co-Marketing

After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.

L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.

Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet.