Co-Marketing

The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category.

Customers who link their loyalty accounts can earn Canadian Tire Money and receive special offers.

The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes.

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.