Cause Marketing/ Community Programs

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

Recent retail news includes Home Depot giving the military a tax break, and Hannaford beefing up its pickup service.

Located in Lower Manhattan, the retail and gallery space offers a range of cannabis and lifestyle products and features art from local artists.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.

The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals.

Dole Packaged Foods is calling on all pineapple juice lovers (or at least 5,000 of them) to sign a Change.org petition in favor of creating the holiday on Aug. 17.

Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education.

Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.

As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.

We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.