Cause Marketing/ Community Programs

Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.

With four new locations, The Body Shop's Workshop concept leverages the brand's “activist roots” and offers shoppers an immersive experience encouraging sustainability and circularity.

The buy now, pay later fintech company opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners in July.

Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.

We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.

Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.