Cause Marketing/ Community Programs

GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.

Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.

With four new locations, The Body Shop's Workshop concept leverages the brand's “activist roots” and offers shoppers an immersive experience encouraging sustainability and circularity.

The buy now, pay later fintech company opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners in July.

Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.

We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.