Cause Marketing/ Community Programs

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.

The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

Recent retail news includes Home Depot giving the military a tax break, and Hannaford beefing up its pickup service.