Business Analytics

The retailer media network introduces agentic AI, new customization features.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

Tech exec stresses importance of flexibility as retail media evolves.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.