Business Analytics

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

Solution designed to help advertisers better understand retail media's impact.

The guide comes as the industry increasingly shifts toward AI and operational efficiency.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

The retailer media network discusses a new measurement framework to help brands better interpret results.

Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy.

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

The move is part of the company's transformation initiatives following its separation from Dollar Tree.