Bud Light Enlists Football Hall of Famers for Summer Campaign The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling. Clorox Uses TikTok to Test New Scents The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation. E.l.f. Cosmetics Spots Air During 'Survivor' Finale The cosmetics company provides entertainment-led content and limited-edition products to leverage the long-running competition series. Sharpie, Elmer's Support 'Toy Story 5' Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters. Hershey Helps Pokemon Celebrate 30 Years Confectionery company provides limited-edition products accompanied by digital and social engagement. Kraft Heinz Campaign Supports America250 Celebration The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. P&G Positions Metamucil as 'Original Biohack' The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing. Henkel Hits Streets With Göt2b Mobile Experience The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept. Secret Uses Creators to Target Young Professionals Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments. How PepsiCo Used Walmart's Data to Rethink Launch Playbook Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy. First Previous 2 3 4 5 6 Next Last