Brand Campaigns

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes.

Brand leaders share their strategies during a panel discussion at Retail Media Summit Canada.

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.

See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event.

Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.