Friskies Stages Its First Experiential Activation The Nestle Purina PetCare brand celebrates feline fanatics in an extension of the Certified Frisky campaign that kicked off in May. Charmin Targets College Students With 'Roommate Trials' Campaign The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season. Duncan Hines, Swiss Miss Bring Peanuts Characters Into Consumers' Kitchens Conagra Brands entices shoppers with limited-edition baking mixes, cookie kits, hot cocoa gifts and collectible items featuring the iconic characters. How Clorox Gets in Front of Back-to-School Consumers The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season. Excel Positions Gum as a Personal Ritual in 'Chew Good' Platform The platform launch follows last year's brand refresh. Hello Whipped Targets Gen Z With Foaming Toothpaste Line The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling. Heinz's Love Lid Lets Consumers Choose Their Perfect Squeeze The brand’s customizable lid is part of a limited-time bundle for peak grilling season. Shaq Helps General Mills Search for Biggest Cereal Fans The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences. Budweiser Takes Beechwood Reserve to Field of Dreams The brand’s limited-edition brew celebrated the MLB game in Dyersville, Iowa, as part of a custom fan experience. 7Up Unveils Major Brand Refresh The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers. First Previous 1 2 3 4 5 Next Last
