From Awareness to Add-to-Cart: How an Award-Winning Air Wick x Krazy Coupon Lady Campaign Turned Content Into Sales In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance. Meet the 2026 Retail Media Award Winners Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase. VIDEO CASE STUDY: How Haleon Won Game Day at Walmart The brand along with its agency partner share the details behind their award-winning, full-funnel campaign. P2PI Announces 2026 Retail Media Award Winners Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media. Welch's, Olly, Bob Evans Among Brands Driving High Incremental Sales Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket. VIDEO CASE STUDY: Intel Brings Human Touch to Retail Experience Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers. Deadline EXTENDED for 2026 Retail Media Awards Nominations Nominate an outstanding peer or colleague by Feb. 27. Empire's Chief Marketing Officer Announces Retirement Sandra Sanderson is set to retire in July. Swish Wins 2026 FMItech Pitch Competition The P2PI member company earned top honors at the FMI Midwinter Executive Conference for its programmatic sampling technology. Nominations Open for 2026 Retail Media Awards P2PIβs fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20! P2PI Awards Mark your calendar for Path to Purchase Institute awards programs for 2026. 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. First Previous 1 2 3 4 5 Next Last