The Pharmavite brand topped a slew of categories in U.S. News & World Report's annual survey of U.S. medical professionals, including best vitamin brands and best zinc supplements.
Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.
P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26.
The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.
Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...
The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
P2PI is seeking nominations for its ninth annual awards program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
