Samantha Nelson
ARTICLES BY THIS AUTHOR
- 9/26/2023
Proudly Expands to Hair Care at Target
The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target. - 9/25/2023
Brands Join Stop & Shop's Fight Against Student Hunger
Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it. - 9/20/2023
Johnsonville Celebrates Bratsgiving at Cub
The “Bratsgiving” sweepstakes at United Natural Foods’ chain is part of Johnsonville's annual summer campaign. - 9/18/2023
Silk Celebrates Sustainability at Target
Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts. - 9/17/2023
Wonka Magic Hat Gummies Come to Walmart
Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window. - 9/11/2023
CVS Debuts a Vitamin Dispensing System
The CVS Health QuickServe system is designed to make it easier to take daily supplements. - 9/10/2023
Essie, Poppi Partner at Target
L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target. - 9/5/2023
Teenage Mutant Ninja Turtles Merch Moves Into Target
The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives. - 9/4/2023
Major CPGs Run Sweepstakes at Asda
The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods. - 8/31/2023
I Am Proud Expands Its Presence at Walmart
The personal care brand from Lottie London launched its third line exclusively at Walmart in April.
