ARTICLES BY THIS AUTHOR

• 8/8/2023

  G.H. Cretors Debuts Caramel Puffs at Costco

  Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

  Samantha Nelson

  
• 8/7/2023

  SmartyPants Launches Multivitamin Gummies at Walmart

  Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

  Samantha Nelson

  
• 8/6/2023

  Chamberlain Coffee Launches RTD Line at Walmart

  YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

  Samantha Nelson

  
• 8/3/2023

  Betty Booze Debuts Exclusively at Total Wine & More

  Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

  Samantha Nelson

  
• 7/27/2023

  Red Bull Racing Brings Contest, Cans to Circle K

  Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.

  Samantha Nelson

  
• 7/26/2023

  YouTuber MrBeast Brings Snack Brand to 7-Eleven

  Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

  Samantha Nelson

  
• 7/20/2023

  Aldi Revisits Alex's Lemonade Stand

  Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

  Samantha Nelson

  
• 7/18/2023

  NYX Brings Its Barbie Collection to Ulta

  The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

  Samantha Nelson

  
• 7/12/2023

  Target Focuses on Wellness With Haleon

  Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.

  Samantha Nelson

  
• 7/5/2023

  P&G Promotes Sustainability at Target

  The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

  Samantha Nelson

  
• 6/28/2023

  Reese's Plays With Dollar General's App

  Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

  Samantha Nelson

  
• 6/26/2023

  Head & Shoulders Bare Debuts at Walmart

  Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

  Samantha Nelson