Samantha Nelson

Samantha Nelson

Author Profile

Samantha Nelson is a freelance writer covering the commerce marketing industry. She is a former Senior Editor - Content for the Path to Purchase Institute, having covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.

ARTICLES BY THIS AUTHOR

11/20/2023
Haleon, Meijer Support Cleft-Focused Charity
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.

Samantha Nelson
11/14/2023
Walmart, Target Get Exclusive 'Paw Patrol' Merchandise
Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.

Samantha Nelson
11/13/2023
Gillette Brings Intimate Products to Boots
Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.

Samantha Nelson
11/6/2023
Rowing Blazers Brings Fall Style to Target
Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.

Samantha Nelson
11/1/2023
Celsius Brings Exclusive Vibe to Circle K
Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

Samantha Nelson
10/29/2023
BodyArmor Tailgates at Wawa
Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.

Samantha Nelson
10/25/2023
'Wednesday' Cosmetics Collection Rolls Out to Walmart
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.

Samantha Nelson
10/11/2023
Native Brings Pumpkin Spice to Walmart
The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.

Samantha Nelson
10/3/2023
Profusion Brings Jurassic Park Collection to Walmart
The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.

Samantha Nelson
9/27/2023
Venus, Rifle Paper Co. Team Up Again at Target
For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.

Samantha Nelson