Samantha Nelson
ARTICLES BY THIS AUTHOR
- 4/17/2024
Australian Brand MCoBeauty Makes U.S. Debut at Kroger
MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers. - 4/14/2024
Oreo Launches Space Dunk Cookies at Walmart
Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January. - 4/11/2024
Pawse Offers Pet Treats Through Ripple Street
The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content. - 4/10/2024
Lume's Mando Line Launches Exclusively at Target
Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut. - 4/8/2024
Amazon Adds Clinique to Its Premium Beauty Store
Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27. - 4/3/2024
PetSmart Updates Its Treats Rewards Program
PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2. - 4/1/2024
P&G Runs Spring Cleaning Incentive at Home Depot
The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble. - 3/31/2024
L’Oreal Paris Gives Walmart a Hair Purifying Exclusive
L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February. - 3/28/2024
Claire's SKUs Roll Out to Walgreens
Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March. - 3/27/2024
Dwayne Johnson Launches Personal Care Brand at Target
Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.
