Samantha Nelson
ARTICLES BY THIS AUTHOR
- 1/28/2024
Athena Club Brings Barbie Razors to Target
DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.” - 1/25/2024
Target Stocks Exclusive Holiday SKUs from Clorox
Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes. - 1/23/2024
Gillette Works With Razer for Target Exclusive
Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November. - 1/21/2024
Target Showcases Beloved Seasonal Scents
Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores. - 1/18/2024
CPG Partners Leverage Kroger for the Holidays
Kroger’s aisles were fully decked with secondary displays from various CPG partners. - 1/17/2024
Weleda Expands Its Facial Care Offerings With Amazon
Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall. - 1/16/2024
Target Introduces a Private Label Kitchen Brand
Target shines a spotlight on its first private label kitchen brand. - 1/11/2024
Tonies Brings Its Audioboxes to Walmart
Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles. - 1/8/2024
7-Eleven, The Shoe Surgeon Team Up for Football Season
7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season. - 1/2/2024
Goop Launches Line at Target, Amazon
Goop, the fashion and lifestyle brand founded by actress Gwyneth Paltrow, launched a Good.Clean.Goop brand at Target and Amazon in October.
