ARTICLES BY THIS AUTHOR

• 2/6/2024

  Native Brings Girl Scout Cookies Scents to Target

  Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.

  Samantha Nelson

  
• 2/1/2024

  Tetley, Ripple Street Drive Trial With St. Patrick's Day Parties

  Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

  Samantha Nelson

  
• 1/31/2024

  Fancy Sprinkles Gives Walmart a Valentine's Day Exclusive

  DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

  Samantha Nelson

  
• 1/30/2024

  Target Launches an Activewear Private Label

  The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.

  Samantha Nelson

  
• 1/28/2024

  Athena Club Brings Barbie Razors to Target

  DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”

  Samantha Nelson

  
• 1/25/2024

  Target Stocks Exclusive Holiday SKUs from Clorox

  Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

  Samantha Nelson

  
• 1/23/2024

  Gillette Works With Razer for Target Exclusive

  Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.

  Samantha Nelson

  
• 1/21/2024

  Target Showcases Beloved Seasonal Scents

  Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

  Samantha Nelson

  
• 1/18/2024

  CPG Partners Leverage Kroger for the Holidays

  Kroger’s aisles were fully decked with secondary displays from various CPG partners.

  Samantha Nelson

  
• 1/17/2024

  Weleda Expands Its Facial Care Offerings With Amazon

  Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

  Samantha Nelson

  
• 1/16/2024

  Target Introduces a Private Label Kitchen Brand

  Target shines a spotlight on its first private label kitchen brand.

  Samantha Nelson

  
• 1/11/2024

  Tonies Brings Its Audioboxes to Walmart

  Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles.

  Samantha Nelson