Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

1/20/2025
Kroger Precision Marketing Leans Into Purchase Data to Elevate Media Accountability
In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Lisa Johnston
1/9/2025
It’s Full Speed Ahead for CVS and Screens In-Store
CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Lisa Johnston
1/5/2025
Introductions and Stepping Into 2025
P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.

Lisa Johnston

Lisa Johnston

Author Profile

ARTICLES BY THIS AUTHOR

Kroger Precision Marketing Leans Into Purchase Data to Elevate Media Accountability

It’s Full Speed Ahead for CVS and Screens In-Store

Introductions and Stepping Into 2025