ARTICLES BY THIS AUTHOR

• 3/11/2025

  Challenging Some of Today's Most Common Commerce Misconceptions

  The exec has industry education and mythbusting at the top of her to-do list.

  Lisa Johnston

  
• 2/23/2025

  Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030

  The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

  Lisa Johnston

  
• 2/17/2025

  SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines

  Learn how the brand is leveraging social media in its 2025 marketing strategy.

  Lisa Johnston

  
• 1/21/2025

  How Albertsons Media Collective Is Working to Close the Loop

  Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

  Lisa Johnston

  
• 1/20/2025

  Kroger Precision Marketing Leans Into Purchase Data to Elevate Media Accountability

  In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

  Lisa Johnston

  
• 1/9/2025

  It’s Full Speed Ahead for CVS and Screens In-Store

  CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

  Lisa Johnston

  
• 1/5/2025

  Introductions and Stepping Into 2025

  P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.

  Lisa Johnston