Lisa Johnston

Group Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of P2PI. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

7/6/2025
Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap
Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

Lisa Johnston
6/19/2025
Albertsons’ Omnichannel Experience Playbook: Daily Rhythms and Digital Screens
The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Lisa Johnston
6/15/2025
How Giant Keeps Value-Seeking Shoppers Coming Back in an Era of Loyalty Fatigue
In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

Lisa Johnston
5/18/2025
Why Retail Media Hits Different at Dick’s Sporting Goods
Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.

Lisa Johnston
4/17/2025
L’Oreal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration
L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Lisa Johnston
4/1/2025
Check-In: Retail Media's Growing Pains
Industry experts point to ownership of the in-store environment, ROI on AI investments and organizational tensions among current retail media challenges.

Lisa Johnston
3/11/2025
Challenging Some of Today's Most Common Commerce Misconceptions
The exec has industry education and mythbusting at the top of her to-do list.

Lisa Johnston
2/23/2025
Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030
The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Lisa Johnston
2/17/2025
SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines
Learn how the brand is leveraging social media in its 2025 marketing strategy.

Lisa Johnston
1/21/2025
How Albertsons Media Collective Is Working to Close the Loop
Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

Lisa Johnston