Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

1/19/2026
Lowe's Scales Marketplace as Video Connects Digital Discovery to Stores
Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.

Lisa Johnston
1/5/2026
A Quick Look at What’s New at P2PI
P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers.

Lisa Johnston
1/5/2026
How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media
New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

Lisa Johnston
11/23/2025
The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint
While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.

Lisa Johnston
10/27/2025
How Lidl, Hormel, Kellanova Are Rethinking Category Management
Once considered a mature discipline, category management is now undergoing an evolution.

Lisa Johnston
10/12/2025
Pacvue Preps Role in OpenAI’s Emerging Retail Ecosystem
How consumers discover products has fundamentally shifted, and Pacvue is planting its flag as a key player in social and conversational commerce to meet them there.

Lisa Johnston
10/12/2025
Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement
As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

Lisa Johnston
10/9/2025
Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down
While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

Lisa Johnston
10/5/2025
Data Language Gap Undermining Retail Media Progress and Potential
Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

Lisa Johnston
10/5/2025
Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge
In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build.

Lisa Johnston