Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

9/27/2026
How CPGs Are Prepping for the AI Shortlist Reckoning
Conversations at Groceryshop revealed how brands can and should rethink product discovery to earn a place in AI-enabled recommendations.

Lisa Johnston
6/28/2026
How Chewy Is Helping Brands Reach Pet Parents Earlier
For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.

Lisa Johnston
4/26/2026
GLP-1 Is Driving Discovery Across Channels; Are Brands Showing Up Correctly?
GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

Lisa Johnston
2/1/2026
Inside the Race to Win Shoppers in AI-Enabled Marketplace
As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

Lisa Johnston
2/1/2026
Construct, Interrupted: How NIQ's Liz Buchanan Is Preparing for an Agentic Commerce Era
With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.

Lisa Johnston
1/19/2026
Lowe's Scales Marketplace as Video Connects Digital Discovery to Stores
Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.

Lisa Johnston
1/5/2026
A Quick Look at What’s New at P2PI
P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers.

Lisa Johnston
1/5/2026
How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media
New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

Lisa Johnston
11/23/2025
The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint
While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.

Lisa Johnston
10/27/2025
How Lidl, Hormel, Kellanova Are Rethinking Category Management
Once considered a mature discipline, category management is now undergoing an evolution.

Lisa Johnston