Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/9/2025
Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down
While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

Lisa Johnston
10/5/2025
Data Language Gap Undermining Retail Media Progress and Potential
Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

Lisa Johnston
10/5/2025
Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge
In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build.

Lisa Johnston
8/19/2025
Henkel's All Looks to Spark Fresh Dialogue on Skin, Laundry Connection
Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

Lisa Johnston
7/6/2025
Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap
Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

Lisa Johnston
6/19/2025
Albertsons’ Omnichannel Experience Playbook: Daily Rhythms and Digital Screens
The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Lisa Johnston
6/15/2025
How Giant Keeps Value-Seeking Shoppers Coming Back in an Era of Loyalty Fatigue
In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

Lisa Johnston
5/18/2025
Why Retail Media Hits Different at Dick’s Sporting Goods
Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.

Lisa Johnston
4/17/2025
L’Oreal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration
L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Lisa Johnston
4/1/2025
Check-In: Retail Media's Growing Pains
Industry experts point to ownership of the in-store environment, ROI on AI investments and organizational tensions among current retail media challenges.

Lisa Johnston