Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/23/2022
Stella & Chewy's Debuts First National Ad Campaign
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content. - 8/22/2022
Kohl's to Expand Sephora Shops to Every Store
The beauty giant and the department store chain are expanding their partnership as the Sephora at Kohl’s concept celebrates one year since opening. - 8/21/2022
Beauty Brand Expands Eco-Friendly Concept in Canada
With four new locations, The Body Shop's Workshop concept leverages the brand's “activist roots” and offers shoppers an immersive experience encouraging sustainability and circularity. - 8/21/2022
Best Buy Expands Hearing Loss Shopper Experience
The new offerings include a larger collection of hearing devices, an interactive in-store experience at 300 stores, and an online hearing assessment tool on BestBuy.com - 8/17/2022
EnsembleIQ Shortlisted For 11 Eddie & Ozzie Awards
The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community. - 8/16/2022
Meta Focuses on Short-Form Videos
Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths. - 8/16/2022
Report: Ad Spending Increases Across Channels
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods. - 8/16/2022
AdAdapted Launches Shoppable Video Ads
The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart. - 8/15/2022
Truly Goes Brick-and-Mortar with Art-Inspired Taproom
The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment. - 8/15/2022
Tech Startup Launches Animated AR Packaging Platform
The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
