Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/28/2022
M&M's, Lil Nas X Support the LGBTQ Community
The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music. - 9/27/2022
Drizly Introduces Retailer Media Network
Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions. - 9/27/2022
Quotient Expands Measurement Capabilities
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising. - 9/26/2022
Target to Kick Off Holiday Season Early
Among its plans, the retailer will start its price match guarantee earlier and run the promotion longer than usual. - 9/26/2022
Toys R Us Shop at Macy's Takes Shape
Following recent news that Toys R Us would make its return to the mainstream, an in-store shop is rolling out at all Macy’s U.S. locations. - 9/26/2022
Lowe's Introduces 'Digital Twin' Virtual Store
In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually. - 9/21/2022
Report Examines the Evolving Landscape of Health and Beauty
NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve. - 9/20/2022
Sam’s Club Evolves With Pacvue Partnership
Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members. - 9/20/2022
Walmart’s Latest Ad Advancements
Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features. - 9/19/2022
Crayola to Double Number of Immersive Experiences
Crayon manufacturer has entered into a licensing agreement with BrightColors to expand the brand's creative play in-store experience over the next five years.
