Q&A: Edwin Fu of Placements.io

Edwin Fu
CEO
Placements.io

Main job responsibilities: I develop future-proof solutions for retail and new media networks. At Placements.io, we're working in a burgeoning market with problems that haven't been solved before. We're using technology to fill those gaps and take on those problems as they come.

How you help clients during uncertain economic times: We help customers think through the new way of marketing through retail and commerce, which considers a trade-off between CX and ads. We help build and scale businesses that can strike that balance, and help shoppers make more informed decisions. We see a vision where the consumer search and/or research process is the same as their advertising experience, like what you see with Instagram’s recommended ads.

New marketing tactic that you use: We listen to our customers, try to understand their problems and then build products that can help them go to market or scale their business. And then we rinse and repeat.