An Anchoring and Adjustment Model of Purchase Quantity Decisions Coors Covers the Holidays With Two Promotions Psst Pilgrim, Check Out My Cans 1998 P-O-P Trends Report Does P-O-P Measure Up? Saitek Industries Captures Attention with Electronic Chess Game Display Scott Updates Grip and Goggle Program Schultz' Forecast: P-O-P Will Drive Brand Value Retailer Survey Shows Surprising Results Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion Redesigned FPD Package Gets Wheels Turning Retail Knowledge Equals P-O-P Power First Previous 78 79 80 81 82 Next Last