Impact of Category Management on Retail Prices and Performance: Theory and Evidence Supplier Influence on Retail Category Management Consumer Purchase Decisions in the C-Store Influence of Display on Purchase Likelihood, By Display Type Influence of Display on Purchase Likelihood The Package is the Product Increasing the likelihood of new product success Building Private Label Brands Putting the Pieces Together at the Point of Sale The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Documenting the "Business Value" of New Packaging Innovations First Previous 79 80 81 82 83 Next Last