Consumer Purchase Decisions in the C-Store Antitrust and Category Captains: Insights from the Field Category Captains: A Managerial View of the New Shelf Management Protocols in Consumer Retailing Influence of Display on Purchase Likelihood Influence of Display on Purchase Likelihood, By Display Type The Package is the Product Increasing the likelihood of new product success Putting the Pieces Together at the Point of Sale The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Documenting the "Business Value" of New Packaging Innovations First Previous 79 80 81 82 83 Next Last