10. Checkout Category Efficiency Ranking Front-End Focus Best Practices for Superior Checkout Merchandising Chart 2: Co-Equity FSI Redemption Rates, by Category Chart 1: Co-Equity FSI Redemption Rates Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board Coupon Trends Overview, 2002 Sluggish economy spurs search for deals FTC's 2001 Tobacco Ad Report P-O-P spending down, allowances and value-adds up in 2001 Creative Touches Examining the impact of brand communication and consumer promotion on the sales lift generated from displays Chart 02: Effect on Sales of Four Tactics Chart 01: Effect on Sales of Display Alone First Previous 81 82 83 84 85 Next Last