Miller Brewing Introduces Lite Neon Signs Nutro Products Promotes Cat Food, Carriers in Pet Stores Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Stoli Floor Display Ties Into Heritage, Boosts Vodka Sales Miller Genuine Draft Tests New Packages, P-O-P In South Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Dole Debuts Banana Merchandiser P-O-P Research Unveiled at Marketplace '94 First Previous 81 82 83 84 Next Last